You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing French.
ANA has found 227 results for you, in 205 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The application of survey methods to forecasting (French)

With very few exceptions, empirical social research methods are being used primarily for purposes of predicting future events or behaviour. Sociological and economic analyses, even where on their face they appear to be nothing but fact finding or...

Catalogue: ESOMAR Conference 1960
Author: Klaus von Dohnanyi
June 15, 1960
×

Citation

von Dohnanyi, K. (1960a, June 15). The application of survey methods to forecasting (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-application-of-survey-methods-to-forecasting-french-


Research papers

The consumption pioneers (French)

Pioneer consuming is often related to income and age of the consumer. Not completely however, nor is it always true. Pioneer consuming to a certain extent covers many product groups, durables as well as small ticket items. However--specific product...

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
×

Citation

Stapel, J. (1960a, June 15). The consumption pioneers (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-french-


Research papers
×

Citation

Klanfer, J. (1960a, June 15). The share of psychology in statistical market surveys (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys-french-


Research papers

Advertising research (French)

This treatise does not pretend to bring anything new or to be complete. The ESOMAR Congress gives the writer an opportunity for reflecting on his own research activities, and for making a few marginal notes which will serve as the starting point for...

Catalogue: ESOMAR Conference 1960
Author: Sander de Leve
June 15, 1960
×

Citation

de Leve, S. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-research-french--92


Research papers

Motivation research in the field of distribution (French)

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
×

Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-french-


Research papers

Methods of brand image research (French)

The second major application of brand, image study, to which the rest of this talk is devoted that of diagnosis of the brand situation in the market. Nobody is ever satisfied with their brand there is always room for improvement. What is the...

Catalogue: ESOMAR Conference 1960
Author: N. J. Squirrell
June 15, 1960
×

Citation

Squirrell, N. J. (1960a, June 15). Methods of brand image research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/methods-of-brand-image-research-french-


Research papers

A new approach to the evaluation of advertising themes (French)

In recent years considerable attention has been paid by marketing theorists to the role of advertising and other promotional activities within the marketing policy of the firm and to their optimal setting in the combined operation of the various...

Catalogue: ESOMAR Conference 1960
Authors: H. Emanuel, Leonardus Hendrik Klaassen, H. Theil
June 15, 1960
×

Citation

Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes-french-


Research papers

Consensus and cleavage among West European nations on Cold War issues (French)

The question I would like to raise here is how much consensus or agreement has there been on Cold War issues among the peoples of the West European nations. I am not talking about policy-makers in this paper, but about the populations which stand...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Helen Dinerman
June 15, 1959
×

Citation

Dinerman, H. (1959a, June 15). Consensus and cleavage among West European nations on Cold War issues (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consensus-and-cleavage-among-west-european-nations-on-cold-war-issues-french-


Research papers

Determining goals in research (French)

If you take even the most casual look at action research, probably two key things stand out about it. First, it usually proceeds with something of an experimental design; and, second, something of a cult has grown up about it. If you go into the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Shirley A. Star
June 15, 1959
×

Citation

Star, S. A. (1959a, June 15). Determining goals in research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/determining-goals-in-research-french-